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1‐800‐Flowers. com: “Build a Relationship First—Do Business Second”

Branded, 2012, p.147-165

Copyright © 2010 by SAS Institute Inc. ;ISBN: 0470768673 ;ISBN: 9780470768679 ;EISBN: 9781119200567 ;EISBN: 1119200563 ;DOI: 10.1002/9781119200567.ch8

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