Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India
Journal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.367-385 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304270140 ;CODEN: JAMSDE
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