Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory
Internet research, 2024-05, Vol.34 (3), p.784-809 [Peer Reviewed Journal]Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-07-2022-0580
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