Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement

Journal of theoretical and applied electronic commerce research, 2020, Vol.15 (1), p.66-80 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762020000100106

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