Why dropping intention of attention to YouTuber channels?
Asia Pacific journal of marketing and logistics, 2024-05, Vol.36 (5), p.1190-1210 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2022-0987
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