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Sugar-Sweetened Beverage Taxes: A Political Battle

American journal of public health (1971), 2020-07, Vol.110 (7), p.929-930 [Peer Reviewed Journal]

Copyright American Public Health Association Jul 2020 ;American Public Health Association 2020 2020 ;ISSN: 0090-0036 ;EISSN: 1541-0048 ;DOI: 10.2105/AJPH.2020.305714

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  • Title:
    Sugar-Sweetened Beverage Taxes: A Political Battle
  • Author: Madsen, Kristine A.
  • Subjects: Beverage industry ; Beverages ; Common sense ; Consumers ; Consumption ; COVID-19 ; Diabetes ; Diabetes mellitus ; Excise taxes ; Fighting ; Government ; Health insurance ; Health Law ; Health promotion ; Legislation ; Nutrition/Food ; Obesity ; Political campaigns ; Politics ; Prices ; Profits ; Public health ; Sales ; Sales taxes ; Severe acute respiratory syndrome coronavirus 2 ; Soft drinks ; Tax increases ; Tax revenues ; Taxation ; Taxes
  • Is Part Of: American journal of public health (1971), 2020-07, Vol.110 (7), p.929-930
  • Description: We are more obese as a nation than we have ever been, despite significant research and media focused on the obesity epidemic over the past two decades. Sugarsweetened beverage (SSB) taxes, one topic in the spotlight, have repeatedly been shown to reduce SSB purchasing,1 including in Cook County, Illinois, where taxed beverage sales declined by more than 20% during its tax.2 Between 2015 and 2017, eight jurisdictions in the United States enacted SSB taxes. However, in the three years since, no new taxes have been enacted and four states have preempted any new local SSB taxes, including California (home to four local SSB taxes) and Washington. What has stymied the important progress we were making? In this issue of AJPH, Chriqui et al. (p. 1009) describe lessons learned from Cook County's one cent per ounce sweetened beverage tax, the only "failed" tax among those recently passed in the United States, repealed only five months after its implementation. Using key informant interviews and document analysis, Chriqui et al. highlight two strategy mistakes: (1) public health advocates treating the tax as a public health campaign rather than a political campaign, and (2) the lack ofa clear message on the tax's purpose. Exacerbating these strategic missteps were local issues, including tax fatigue and laws precluding levying taxes on distributors, which forced Cook County to tax consumers directly. Whether because of strategy missteps or local issues, all three major Chicago, Illinois-area newspapers ran editorials opposing the tax, and tax implementation did not go smoothly, further undermining support for the tax. Although the findings of Chriqui et al. reflect the local context, Cook County's experience is highly relevant to the nation in understanding how we can regain momentum for common sense legislation like SSB taxes.
  • Publisher: Washington: American Public Health Association
  • Language: English
  • Identifier: ISSN: 0090-0036
    EISSN: 1541-0048
    DOI: 10.2105/AJPH.2020.305714
  • Source: ProQuest One Psychology
    PubMed Central
    ProQuest Central
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