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Cross‐cultural invariance of consumers' price perception measures: Eastern Asian perspective

International journal of retail & distribution management, 2008-01, Vol.36 (10), p.759-779 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2008 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590550810900982 ;CODEN: IRDMEQ

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