The effect of discount discrepancy on purchase intention: the moderation of justification
Management research news, 2024-07, Vol.47 (7), p.1112-1126 [Peer Reviewed Journal]Emerald Publishing Limited. ;ISSN: 2040-8269 ;EISSN: 1758-6135 ;DOI: 10.1108/MRR-12-2022-0877
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