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The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter-individual differences in attitudes

British journal of social psychology, 2007-06, Vol.46 (2), p.401-421 [Peer Reviewed Journal]

2007 The British Psychological Society ;2008 INIST-CNRS ;ISSN: 0144-6665 ;EISSN: 2044-8309 ;DOI: 10.1348/014466606X130346 ;PMID: 17565789 ;CODEN: BJSPDA

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Title:
The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter-individual differences in attitudes
Author: De Houwer, Jan ; De Bruycker, Els
Subjects: Adolescent ; Adult ; Affect ; Attitude ; Attitude tests ; Attitudes ; Behavior. Attitude ; Biological and medical sciences ; Experiments ; Female ; Food ; Fundamental and applied biological sciences. Psychology ; Homosexuality ; Humans ; Implicit beliefs ; Male ; Measurement ; Political Attitudes ; Political Parties ; Psychology - methods ; Psychology. Psychoanalysis. Psychiatry ; Psychology. Psychophysiology ; Social psychology ; Stimuli ; Surveys and Questionnaires
Is Part Of: British journal of social psychology, 2007-06, Vol.46 (2), p.401-421
Description: We used both the Extrinsic Affective Simon Task (EAST) and the Implicit Association Test (IAT) as implicit measures of inter‐individual differences in attitudes towards political parties (Experiment 1), food items (Experiment 2) and homosexuality (Experiment 3). IAT but not EAST scores were related in a meaningful manner to self‐report measures of the corresponding attitudes (Experiments 1–3) and self‐reported behaviour (Experiments 2 and 3). Whereas split‐half reliability of the IAT scores was satisfactory, EAST scores overall had a low split‐half reliability. The present results suggest that the EAST as introduced by De Houwer (2003b, Experimental Psychology) does not offer a good alternative for the IAT as an implicit measure of inter‐individual differences in attitudes.
Publisher: Oxford, UK: Blackwell Publishing Ltd
Language: English
Identifier: ISSN: 0144-6665
EISSN: 2044-8309
DOI: 10.1348/014466606X130346
PMID: 17565789
CODEN: BJSPDA
Source: MEDLINE
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The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter-individual differences in attitudes

2007 The British Psychological Society ;2008 INIST-CNRS ;ISSN: 0144-6665 ;EISSN: 2044-8309 ;DOI: 10.1348/014466606X130346 ;PMID: 17565789 ;CODEN: BJSPDA

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