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Rhetorical Strategies of Legitimacy

Administrative science quarterly, 2005-03, Vol.50 (1), p.35-67 [Peer Reviewed Journal]

Copyright 2005 Johnson Graduate School, Cornell University ;2005 Johnson Graduate School, Cornell University ;Copyright Cornell University, Graduate School of Business and Public Administration Mar 2005 ;ISSN: 0001-8392 ;EISSN: 1930-3815 ;DOI: 10.2189/asqu.2005.50.1.35 ;CODEN: ASCQAG

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Title:
Rhetorical Strategies of Legitimacy
Author: Suddaby, Roy ; Greenwood, Royston
Subjects: Accountancy ; Administrative science ; Attorneys ; Big Five accounting firms ; Business partnership ; Change ; Classical rhetoric ; Discourse analysis ; Institutional change ; Institutions ; Language ; Law firms ; Legal aspects ; Legal practice ; Legitimacy ; Multidisciplinary practices ; Organization theory ; Organizational change ; Organizational structure ; Political rhetoric ; Professional practice ; Professionalism ; Rhetoric ; Strategic behaviour ; Studies ; Teleology ; Theoretical Problems ; Vocabulary
Is Part Of: Administrative science quarterly, 2005-03, Vol.50 (1), p.35-67
Description: This paper describes the role of rhetoric in legitimating profound institutional change. In 1997, a Big Five accounting firm purchased a law firm, triggering a juris-dictional struggle within accounting and law over a new organizational form, multidisciplinary partnerships. We analyze the discursive struggle that ensued between proponents and opponents of the new organizational form. We observe that such rhetorical strategies contain two elements. First are institutional vocabularies, or the use of identifying words and referential texts to expose contradictory institutional logics embedded in historical understandings of professionalism, one based on a trustee model and the other based on a model of expertise. A second element of rhetorical strategies is theorizations of change by which actors contest a proposed innovation against broad templates or scenarios of change. We identify five such theorizations of change (teleological, historical, cosmological, ontological, and value-based) and describe their characteristics.
Publisher: Los Angeles, CA: Johnson Graduate School of Management at Cornell University
Language: English
Identifier: ISSN: 0001-8392
EISSN: 1930-3815
DOI: 10.2189/asqu.2005.50.1.35
CODEN: ASCQAG
Source: Alma/SFX Local Collection

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Rhetorical Strategies of Legitimacy

Copyright 2005 Johnson Graduate School, Cornell University ;2005 Johnson Graduate School, Cornell University ;Copyright Cornell University, Graduate School of Business and Public Administration Mar 2005 ;ISSN: 0001-8392 ;EISSN: 1930-3815 ;DOI: 10.2189/asqu.2005.50.1.35 ;CODEN: ASCQAG

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