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The Marketing Challenge: Towards Being Profitable and Socially Responsible
Journal of business ethics, 1988-07, Vol.7 (7), p.497-507
[Peer Reviewed Journal]
Copyright 1988 Kluwer Academic Publishers ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/BF00382596
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Title:
The Marketing Challenge: Towards Being Profitable and Socially Responsible
Author:
Abratt, Russell
;
Sacks, Diane
Subjects:
Business ethics
;
Consumer advertising
;
Consumerism
;
Corporate
responsibility
;
Corporations
;
Ethical consumerism
;
Ethics
;
Marketing
;
Morality
;
Profits
;
Social aspects
;
Social ethics
;
Social responsibility
Is Part Of:
Journal of business ethics, 1988-07, Vol.7 (7), p.497-507
Description:
This article reviews the history of marketing thought in relation to social responsibility and business ethics. The main objective of the article is to show that business can be profitable and socially responsible at the same time by practising the societal marketing concept. More specifically, it presents the development of a marketing philosophy, discusses the influence of consumerism on the marketing concept and deals with ethics and social responsibility in marketing. It is argued that organisations who adopt the societal marketing concept will be the ones most likely to make long-run
profits
as well as be beneficial to society as a whole.
Publisher:
Dordrecht: D. Reidel Publishing Company
Language:
English
Identifier:
ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/BF00382596
Source:
ProQuest One Psychology
AUTh Library subscriptions: ProQuest Central
Alma/SFX Local Collection
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