A New Method for Testing Pricing Decisions
Journal of marketing, 1964-07, Vol.28 (3), p.6-9 [Peer Reviewed Journal]Copyright 1964 The American Marketing Association ;Copyright American Marketing Association Jul 1964 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224296402800302 ;CODEN: JMKTAK
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