50% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products
The Journal of social psychology, 2007-08, Vol.147 (4), p.413-421 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2007 ;2007 INIST-CNRS ;Copyright Heldref Publications 2007 ;ISSN: 0022-4545 ;EISSN: 1940-1183 ;DOI: 10.3200/SOCP.147.4.413-422 ;PMID: 17955751 ;CODEN: JSPSAG
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