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Strategy selection to enhance exports of the Malaysian electrical and electronic industry

Asia Pacific journal of marketing and logistics, 1999-03, Vol.11 (1), p.16-27 [Peer Reviewed Journal]

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Title:
Strategy selection to enhance exports of the Malaysian electrical and electronic industry
Author: Abdul Rashid, Zabid ; Chacko, George K
Subjects: Brand loyalty ; Cluster analysis ; Competition ; Competitive advantage ; Competitive strategy ; Cost analysis ; Eigen values ; Electron tubes ; Electronics industry ; Exports ; Hypotheses ; Integrated circuits ; Logistics ; Magnetic tape ; Malaysia ; Market strategy ; Marketing ; Principal components analysis ; Questionnaires ; Studies ; Variables
Is Part Of: Asia Pacific journal of marketing and logistics, 1999-03, Vol.11 (1), p.16-27
Description: Presents the findings of 700 CEO senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost-price and marketing focus. Addresses the question, "is the battle to the low-cost, low-price vendor?" Uses two case studies, IBM and Samsung as examples to emulate for long term survival.
Publisher: Patrington: MCB UP Ltd
Language: English
Identifier: ISSN: 1355-5855
EISSN: 1758-4248
DOI: 10.1108/13555859910764543
Source: AUTh Library subscriptions: ProQuest Central
Alma/SFX Local Collection

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