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Selling Against Number One

Professional distributor, 2023-03, Vol.31 (2), p.34-35

Copyright Endeavor Business Media Mar 2023 ;ISSN: 1553-6211 ;EISSN: 2150-2080

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  • Title:
    Selling Against Number One
  • Author: Sipe, Alan
  • Subjects: Sales
  • Is Part Of: Professional distributor, 2023-03, Vol.31 (2), p.34-35
  • Description: [...]the F-150 Lightning was just announced as the 2023 Truck-of-the-Year by Motor Trend. First and most importantly, learn everything you can about your main competitor's product. Perhaps they are No. 1 because they have three times as many jobbers on the road than your brand or they just do more advertising. Since you are now an expert on both your product and theirs, you can put together a superior presentation and close more sales.
  • Publisher: Fort Atkinson: Endeavor Business Media
  • Language: English
  • Identifier: ISSN: 1553-6211
    EISSN: 2150-2080
  • Source: ProQuest Central
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