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Toys-to-life death watch

Variety, 2016-05, Vol.332 (2), p.19

COPYRIGHT 2016 Penske Business Media, LLC ;COPYRIGHT 2016 Penske Business Media, LLC ;Copyright Penske Business Media May 17, 2016 ;ISSN: 0042-2738

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  • Title:
    Toys-to-life death watch
  • Author: Saperstein, Pat
  • Subjects: Company marketing practices ; Computer & video games ; Marketing ; Toys ; Video games
  • Is Part Of: Variety, 2016-05, Vol.332 (2), p.19
  • Description: The 2011 launch of Activision's Skylanders marked the birth of toys-to-life, a hybrid genre that encourages the purchase of toy figurines that interact with console video games, at prices of $100 and up for a set.
  • Publisher: Los Angeles: Penske Business Media, LLC
  • Language: English
  • Identifier: ISSN: 0042-2738
  • Source: ProQuest Central
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