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Implicit measures of consumer cognition: A review

Psychology & marketing, 2010-10, Vol.27 (10), p.921-937 [Peer Reviewed Journal]

2010 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Oct 2010 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20366

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