Para além das estratégias genéricas: uma proposta de metodologia de operacionalização do posicionamento competitivo de Michael Porter
GeSec : Revista de Gestão e Secretariado, 2023-09, Vol.14 (3), p.2757-2777 [Peer Reviewed Journal]2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i3.1746
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