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Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Journal of marketing research, 2020-12, Vol.57 (6), p.1113-1134 [Peer Reviewed Journal]

American Marketing Association 2020 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/0022243720929676

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