Language:

Anime’s Media Mix: Franchising Toys and Characters in Japan

Full text available

Citations Cited by

Title:
Anime’s Media Mix: Franchising Toys and Characters in Japan
Author: Steinberg, Marc
Subjects: Animated films ; Animated television programs ; Art & Art History ; Asian ; Cartoon characters ; Cartoons ; Character ; Character merchandising ; Character toys ; Comic books, strips, etc ; Comic strip characters ; Comics ; Congresses ; Data processing ; Franchising ; History and criticism ; Japan ; Marketing ; Media ; Media studies ; Popular Culture ; Toys ; Virtual reality ; Visual programming (Computer science) ; Visualization
Description: In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Publisher: Minneapolis: University of Minnesota Press
Creation Date: 2012
Format: 336
Language: English
Identifier: ISBN: 081667549X
ISBN: 9780816675494
ISBN: 0816675503
ISBN: 9780816675500
EISBN: 081668023X
EISBN: 9780816680238
OCLC: 794492279
LCCallNum: HF5415.17.S74 2012
Source: Ebook Central Academic Complete

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait