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Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Marketing letters, 2019-03, Vol.30 (1), p.1-12 [Peer Reviewed Journal]

Springer Science+Business Media, LLC, part of Springer Nature 2019 ;Marketing Letters is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-019-09485-9

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