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CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY TO THE SHAREHOLDER VALUE: EXPERIMENTAL PERSPECTIVE
E+M ekonomie a management, 2012-01, Vol.15 (3), p.108-124
[Peer Reviewed Journal]
Copyright Technical University of Liberec 2012 ;ISSN: 1212-3609 ;EISSN: 2336-5064
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Title:
CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY TO THE SHAREHOLDER VALUE: EXPERIMENTAL PERSPECTIVE
Author:
Martincík, David
;
Polívka, Martin
Subjects:
Behavior
;
Business reputation
;
Business studies
;
Competitive advantage
;
Consumer behaviour
;
Consumers
;
Corporate profits
;
Corporate social responsibility
;
Design of experiments
;
Economic performance
;
Economic value added
;
Employees
;
Entrepreneurs
;
Entrepreneurship
;
Games
;
Market analysis
;
Profitability
;
Shareholder relations
;
Small & medium sized enterprises-SME
;
Social responsibility
;
Stockholders
;
Studies
Is Part Of:
E+M ekonomie a management, 2012-01, Vol.15 (3), p.108-124
Description:
The article deals with the possibility of the Corporate Social Responsibility (CSR) concept to increase the shareholder value. This value is expressed as Economic Value Added (EVA) in conjunction with business science. Firstly, the theoretical analysis of separate parts of EVA is carried out and the influence of CSR on EVA is discussed. The second part of the article describes and sums up the authors own experiment on altruism testing. They modified the standard one-round design of the Dictator Game in three ways: firstly, more rounds are played, secondly they differentiate stable and unstable pairs of players and thirdly they differentiate certain and uncertain ends of the game. They used standard methods of experimental economics as regards the instructions and subjects' motivation. Each session was played twice so that one hundred and sixty students could participate on this experiment. The egoistic behavior was confirmed twice and one time they could not confirm either egoistic or altruistic behavior of experimental subjects. According to these the CSR cannot increase shareholder value.
Publisher:
Liberec: Technical University of Liberec
Language:
English;Czech
Identifier:
ISSN: 1212-3609
EISSN: 2336-5064
Source:
ProQuest Central
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