The role of context in assessing international marketing opportunities
International marketing review, 2011-04, Vol.28 (2), p.150-162 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651331111122641
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