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Aportación de los planificadores estratégicos españoles a la eficacia publicitaria/The Spanish account planner's contribution to advertising effectiveness

Revista latina de comunicación social, 2010-06 (65), p.278

Copyright Laboratorio de Technologías de la Informaciò y Nuevos Análisis, LATINA, de la Universidad de La Laguna Jun 2010 ;EISSN: 1138-5820

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