The Digital Transformation: The Forty Years of Marketing Communication Research
Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2024-03, Vol.14 (1), p.197-229COPYRIGHT 2024 Cankiri Karatekin Universitesi ;2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1308-5549 ;EISSN: 2147-4206 ;DOI: 10.18074/ckuiibfd.1377357
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