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ATTITUDES OF ECONOMICS STUDENTS TO SEARCHING FOR JOBS THROUGH SOCIAL MEDIA: THE CASE OF KOSOVO

Teorija in praksa, 2023-01, Vol.60 (3), p.532-547 [Peer Reviewed Journal]

Copyright University of Ljubljana, Faculty of Social Sciences 2023 ;ISSN: 0040-3598 ;DOI: 10.51936/tip.60.3.532

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  • Title:
    ATTITUDES OF ECONOMICS STUDENTS TO SEARCHING FOR JOBS THROUGH SOCIAL MEDIA: THE CASE OF KOSOVO
  • Author: Sherifi, Zana ; Nikoceviq-Kurti, Elmedina
  • Subjects: College faculty ; College students ; Computer literacy ; Digital technology ; Employers ; Hiring ; Internet ; Job hunting ; Job search ; Mass media ; Occupations ; Professional recruitment ; Social media ; Social networks ; Social response ; Student attitudes ; Work
  • Is Part Of: Teorija in praksa, 2023-01, Vol.60 (3), p.532-547
  • Description: The article examines how the landscape of social networks has significantly transformed the job search process. The objective of the study was to evaluate attitudes to searching for a job on social media with a focus on students attending the Faculty of Economics, University of Prishtina. The findings indicate that selfperceived level of social media activity is associated with time spent on social networks, and that unemployed individuals are more likely than those with jobs to use social media. The results show the most popular methods used for job searching were social media networks and online job portals. A noteworthy finding is that even individuals who do not use social networks recognise the importance of maintaining a professional profile on social media when it comes to searching for work. The study’s findings hold implications for both job seekers and employers by highlighting the importance of using social media while searching for a job, necessitating strategic investments in online platforms, customised support programmes harnessing these platforms, enhanced digital literacy, and continuous research to adapt policies in response to evolving social media trends among job seekers. Keywords: social media, job searching, recruitment, digitalisation
  • Publisher: Ljubljana: University of Ljubljana, Faculty of Social Sciences
  • Language: Slovenian;English
  • Identifier: ISSN: 0040-3598
    DOI: 10.51936/tip.60.3.532
  • Source: AUTh Library subscriptions: ProQuest Central
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