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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE

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  • Title:
    An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
  • Author: Im, Subin ; Bayus, Barry L. ; Mason, Charlotte H.
  • Subjects: Age ; Consumer electronics ; Education ; Innovations ; Market segmentation ; Marketing ; Personal income ; Personality ; Personality traits ; Product acceptance ; Purchase intention ; Social mobility ; Sociodemographics ; Statistical analysis ; Studies ; Upward mobility
  • Is Part Of: Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73
  • Description: The relationships between innate consumer innovativeness, personal characteristics, and new-product adoption behavior is explored. To do this, cross-sectional data from a household panel using a structural equation modeling approach is analyzed. The study tests for potential moderating effects using a 2-stage least square estimation procedure. It was found that the personal characteristics of age and income are stronger predictors of new-product ownership in the consumer electronics category than innate consumer innovativeness as a generalized personality trait. It was found that personal characteristics neither influence innate consumer innovativeness nor moderate the relationship between innate consumer innovativeness and new-product adoption behavior.
  • Publisher: New York: Springer Nature B.V
  • Language: English
  • Identifier: ISSN: 0092-0703
    EISSN: 1552-7824
    DOI: 10.1177/0092070302238602
    CODEN: JAMSDE
  • Source: ProQuest One Psychology
    Alma/SFX Local Collection
    ProQuest Central
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