What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value
British food journal (1966), 2024-04, Vol.126 (5), p.2204-2226 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-08-2023-0697
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