Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages
Information systems research, 2020-03, Vol.31 (1), p.258-285 [Peer Reviewed Journal]COPYRIGHT 2020 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar 2020 ;ISSN: 1047-7047 ;EISSN: 1526-5536 ;DOI: 10.1287/isre.2019.0884
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