Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Journal of business ethics, 2022-12, Vol.181 (4), p.1015-1040 [Peer Reviewed Journal]The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1573-0697 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04938-6
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