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Do pop-up ads in online videogames influence children’s inspired-to behavior?

Young consumers, 2022-07, Vol.23 (3), p.362-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-06-2021-1347

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