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Managing Variety in Configure-to-Order Products - An Operational Method

IJIEM. International Journal of Industrial Engineering and Management (Online), 2014-12, Vol.5 (4), p.195 [Peer Reviewed Journal]

Dec 2014. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2217-2661 ;EISSN: 2683-345X

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  • Title:
    Managing Variety in Configure-to-Order Products - An Operational Method
  • Author: Myrodia, Anna ; Hvam, Lars
  • Subjects: Profitability
  • Is Part Of: IJIEM. International Journal of Industrial Engineering and Management (Online), 2014-12, Vol.5 (4), p.195
  • Description: Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align their strategies with those of competitors. However, the profitability of product families may vary greatly. The purpose of this paper is to develop an operational method to analyze profitability of Configure-To-Order (CTO) products. The operational method consists of a four-step: analysis of product assortment, profitability analysis on configured products, market and competitor analysis and, product assortment scenarios analysis. The proposed operational method is firstly developed based on both available literature and practitioners experience and subsequently tested on a company that produces CTO products. The results from this application are further discussed and opportunities for further research identified.
  • Publisher: Novi Sad: University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
  • Language: English
  • Identifier: ISSN: 2217-2661
    EISSN: 2683-345X
  • Source: ProQuest Central
    DOAJ Directory of Open Access Journals
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