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A Configurational Analysis of the Causes of Consumer Indirect Misbehaviors in Access-Based Consumption

Journal of business ethics, 2022, Vol.175 (1), p.135-166 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04637-8

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  • Title:
    A Configurational Analysis of the Causes of Consumer Indirect Misbehaviors in Access-Based Consumption
  • Author: Jin, Xiao-Ling ; Zhou, Zhongyun ; Tian, Yiwei
  • Subjects: Access ; Business and Management ; Business Ethics ; Comparative analysis ; Consumer behavior ; Consumers ; Consumption ; Decision making ; Deterrence ; Education ; Ethical dilemmas ; Ethics ; Fuzzy sets ; Management ; Original Paper ; Philosophy ; Purchase intention ; Quality of Life Research ; Sanctions
  • Is Part Of: Journal of business ethics, 2022, Vol.175 (1), p.135-166
  • Description: Consumer indirect misbehavior in access-based consumption is a significant challenge for enterprises. The literature is in short of a deep understanding of the antecedent conditions of consumer indirect misbehavior in this context and limited by inconsistent findings, calling for developing a holistic and integrative theoretical framework. This study integrates three commonly used theoretical perspectives in the consumer misbehavior literature (i.e., deterrence, rational decision-making, and ethical decision-making) to present holistic archetypes of consumer indirect misbehavior formation. In accordance with this theoretical objective, we adopted an emerging approach for configurational analysis, i.e., fuzzy-set qualitative comparative analysis (fsQCA), to analyze the complex combinations of six influencing factors. We collected data using a scenario-based field survey of 264 experienced consumers of a popular bike-sharing service in China. The scenarios were developed based on relevant literature and a Delphi study. The fsQCA results reveal multiple configurations for high and low levels of consumer misbehavior intention. Specifically, perceived benefits and moral definition play important roles, while the effect of sanctions is highly dependent on other factors. These results lead us to derive three theoretical propositions for antecedent conditions leading to consumers’ indirect misbehavior intentions in access-based consumption. This study enriches our understanding of the causes of misbehavior and provides novel insights for management practitioners to take appropriate countermeasures.
  • Publisher: Dordrecht: Springer Netherlands
  • Language: English
  • Identifier: ISSN: 0167-4544
    EISSN: 1573-0697
    DOI: 10.1007/s10551-020-04637-8
  • Source: ProQuest One Psychology
    ProQuest Central
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