The retailer’s puzzle: influencer opinions and consumer-generated information
The Journal of consumer marketing, 2022-11, Vol.39 (7), p.756-768 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2020-4143
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