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Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?

Sustainability, 2021-05, Vol.13 (10), p.5352 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13105352

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  • Title:
    Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?
  • Author: Akhtar, Nadeem ; Khan, Nohman ; Mahroof Khan, Muhammad ; Ashraf, Shagufta ; Hashmi, Muhammad Saim ; Khan, Muhammad Muddassar ; Hishan, Sanil S.
  • Subjects: Augmented reality ; Bibliometrics ; Computer applications ; Content analysis ; Coronaviruses ; COVID-19 ; Digital mapping ; Digitization ; Economic development ; Environmental science ; Hospitality industry ; Impact analysis ; Keywords ; Literature reviews ; Mass tourism ; Medical research ; Outbreaks ; Pandemics ; Social sciences ; Sustainability ; Technology adoption ; Tourism ; Tourism development ; Tourists ; Travel ; Viral diseases ; Virtual reality ; Virtual reality tourism
  • Is Part Of: Sustainability, 2021-05, Vol.13 (10), p.5352
  • Description: Recently, nations are struggling to mitigate the impact of the unprecedented COVID-19 outbreak on their economy. Many countries have imposed traveling restrictions to reduce people’s movement in order to avoid infection transmission. Traveling restrictions have jeopardized the tourism industry around the globe. If the situation persists, it will become challenging for the nations to open tourism. For this reason, the digitalization of tourism is a viable solution for this situation. However, it is essential to map whether digital technologies can provide alternative solutions to the situation and whether digital tourism can replace conventional tourism? With that backdrop, this study has two objectives: (a) to find the future of digital tourism development beyond the COVID-19 pandemic situation, and (b) to find collaborative research work among nations to develop digital tourism after the current pandemic crisis. To achieve these objectives, we conducted a systematic literature review of past research on the development of digital tourism from 2016–2020. The study applies the PRISMA-2015 statement to select and synthesize 60 articles from Scopus and ‘Web of Science’ databases. Content analysis was performed to analyze the underlying clusters of research on digital tourism and, later, bibliometric analysis was conducted to examine collaborative research between different countries. The findings highlighted three major research clusters namely; virtual reality tourism, virtual tourism, and augmented reality. In addition, the research finding shows that virtual tourism is a practical and valuable option for mass tourism during the COVID-19 outbreak and can replace mass tourism after the pandemic. Although virtual tourism does not feel like a visit to a natural destination, it is still getting attention from tourists. Virtual spaces must develop more features and value additions to achieve tourist satisfaction in the future.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su13105352
  • Source: GFMER Free Medical Journals
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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