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THE EFFECTS OF PERCEIVED QUALITY AND USEFULNESS OF CONSUMER REVIEWS ON REVIEW READING AND PURCHASE INTENTION

Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2018-01, Vol.31, p.1-19 [Peer Reviewed Journal]

Copyright Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2018 ;ISSN: 0899-8620 ;EISSN: 2640-8872

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