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Price Perceptions and Consumer Shopping Behavior: A Field Study

Journal of marketing research, 1993-05, Vol.30 (2), p.234-245 [Peer Reviewed Journal]

Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000208 ;CODEN: JMKRAE

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  • Title:
    Price Perceptions and Consumer Shopping Behavior: A Field Study
  • Author: Lichtenstein, Donald R. ; Ridgway, Nancy M. ; Netemeyer, Richard G.
  • Subjects: Brands ; Consumer behavior ; Consumer prices ; Consumer research ; Coupons ; Generic products ; Market prices ; Marketing ; Perceptions ; Prestige ; Prices ; Shopping ; Statistical analysis ; Studies ; Sumer
  • Is Part Of: Journal of marketing research, 1993-05, Vol.30 (2), p.234-245
  • Description: Seven price-related constructs-five consistent with a perception of price in its "negative role" and two consistent with a perception of price in its "positive role"-are used as independent variables to predict marketplace responses/behaviors in five domains: price search, generic product purchases, price recall, sale responsiveness, and coupon redemption. The price-related constructs explain a significant amount of variance in all five domains, providing evidence of predictive validity. Results of a higher order factor analysis are also reported, which provide some support for the positive-negative perception of price taxonomy.
  • Publisher: Chicago: American Marketing Association
  • Language: English
  • Identifier: ISSN: 0022-2437
    EISSN: 1547-7193
    DOI: 10.1177/002224379303000208
    CODEN: JMKRAE
  • Source: ProQuest One Psychology
    ProQuest Central
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