The Effects of Length, Content, and Repetition on Television Commercial Effectiveness
Journal of marketing research, 1993-02, Vol.30 (1), p.91-104 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association Feb 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000108 ;CODEN: JMKRAE
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