Retail price discount depth and perceived quality uncertainty
Journal of retailing, 2022-10, Vol.98 (3), p.542-557
[Peer Reviewed Journal]
2021 ;Copyright Elsevier Limited Oct 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.12.001
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