Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration
The Bottom line (New York, N.Y.), 2019-05, Vol.32 (2), p.144-157 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0888-045X ;EISSN: 2054-1724 ;DOI: 10.1108/BL-02-2019-0069
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