Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China
The Journal of consumer marketing, 2007-09, Vol.24 (6), p.358-365 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;Emerald Group Publishing Limited 2007 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363760710822945
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