Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Journal of Islamic marketing, 2016-03, Vol.7 (1), p.15-36 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-11-2014-0074
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