“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM
Journal of advances in management research, 2024-04, Vol.21 (2), p.311-330 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0972-7981 ;EISSN: 2049-3207 ;DOI: 10.1108/JAMR-03-2023-0087
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||