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Co-creation a Vacation Package Tour: Here Comes the New Chinese Travelers' Wish List

International Journal of Business and Economics, 2017-12, Vol.16 (3), p.251-256

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Title:
Co-creation a Vacation Package Tour: Here Comes the New Chinese Travelers' Wish List
Author: Zhang, Le (Mandy ; Chen, Po-Ju
Subjects: Business travel ; Consumption ; Employees ; Hotels & motels ; Quality of service ; Sharing economy ; Shopping ; Travel agencies ; Travel industry ; Vacations
Is Part Of: International Journal of Business and Economics, 2017-12, Vol.16 (3), p.251-256
Description: Three friends, who are experienced travelers, planned a custom-tailored vacation package for themselves and three other friends. Due to insufficient resources and inaccurate travel information, tensions rose. Despite the challenges, the friends agreed to explore a vacation based on the emerging trend associated with the Chinese travel market. However, the results were not as they expected. This calls for specialized agents, travel consultants, or individual travel planners to meet the emerging needs of experienced travelers in China. What should the industry do to work with this new segment of the market, in order to co-create value for both parties?
Publisher: 台灣: 逢甲大學
Language: Chinese;English
Identifier: ISSN: 1607-0704
EISSN: 1526-775X
Source: AUTh Library subscriptions: ProQuest Central
Alma/SFX Local Collection

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