The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
European journal of marketing, 2014-01, Vol.48 (11/12), p.2262-2283 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2013-0737
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