Language:

Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising

Journal of advertising, 1978, Vol.7 (1), p.48-51 [Peer Reviewed Journal]

Full text available

Citations Cited by

Title:
Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising
Author: Woodside, Arch G. ; Taylor, James L.
Subjects: Advertising ; Advertising research ; Advertising signs ; Brands ; Consumer advertising ; Consumer behavior ; Consumer psychology ; Consumers ; Customers ; Market Behavior ; Marketing ; Peanut butters ; Product acceptance ; Product choice ; Purchasing ; Quality management ; Statistical analysis ; Sumer
Is Part Of: Journal of advertising, 1978, Vol.7 (1), p.48-51
Description: The relationship between consumer perceptions of brand quality and the level of national advertising is examined using 93 subjects for three brands of peanut butters. The association between these perceptions and purchase intentions is also reported. Results suggest that a strong link between quality and national advertising exists in the minds of consumers. Subjects associated peanut butter brand quality with the perceived level of national advertising. Additionally, purchase intentions were positively correlated with perceptions of brand quality.
Publisher: Provo: Taylor & Francis Group
Language: English
Identifier: ISSN: 0091-3367
EISSN: 1557-7805
DOI: 10.1080/00913367.1978.10672740
CODEN: JOADD7
Source: ProQuest One Psychology
ProQuest Central

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait