Language:

Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?

Journal of business ethics, 2018-08, Vol.151 (1), p.249-264 [Peer Reviewed Journal]

Full text available

Citations Cited by

Title:
Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?
Author: Chen, Jie ; Teng, Lefa ; Liao, Yonghai
Subjects: Avoidance ; Business and Management ; Business Ethics ; Consumer behavior ; Consumers ; Counterfeiting ; Disengagement ; Economic models ; Education ; Ethics ; Guilt ; Luxuries ; Management ; Moral judgment ; Morality ; Philosophy ; Quality of Life Research ; Rationalization
Is Part Of: Journal of business ethics, 2018-08, Vol.151 (1), p.249-264
Description: Morality, in the context of luxury counterfeit goods, has been widely discussed in existing literature as having a strong association with decreased purchase intention. However, drawing on moral disengagement theory, we argue that individuals are motivated to justify their immoral behaviors through guilt avoidance, thus increasing counterfeit purchase intention. This research demonstrates that consumers' desire to purchase counterfeit luxuries hinges on (one of) two types of moral reasoning strategies: moral rationalization and moral decoupling. The empirical results show that each strategy increases purchase intention, but respectively through moral judgment and perceived benefit. Implications for researchers and managers are discussed.
Publisher: Dordrecht: Springer
Language: English
Identifier: ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-016-3255-y
Source: ProQuest One Psychology
ProQuest Central

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait