Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
Journal of retailing, 2022-03, Vol.98 (1), p.133-151 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Mar 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.02.008
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