A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics
Marketing theory, 2005-03, Vol.5 (1), p.51-74 [Peer Reviewed Journal]Copyright Sage Publications Ltd. Mar 2005 ;ISSN: 1470-5931 ;EISSN: 1741-301X ;DOI: 10.1177/1470593105049601
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