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Teaching in Germany and the Rhetoric of Culture

Journal of business and technical communication, 1997-07, Vol.11 (3), p.353-378 [Peer Reviewed Journal]

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Title:
Teaching in Germany and the Rhetoric of Culture
Author: ALRED, GERALD J.
Subjects: Business Communication ; Business writing ; Case Method (Teaching Technique) ; College students ; Communication ; Cultural Context ; Cultural Differences ; Culture ; Elitism ; Foreign Countries ; Germany ; Multicultural Education ; Multiculturalism & pluralism ; Rhetoric ; Rhetorical Strategies ; Student writing ; Teaching ; Writing ; Writing Instruction
Is Part Of: Journal of business and technical communication, 1997-07, Vol.11 (3), p.353-378
Description: This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.
Publisher: Thousand Oaks: SAGE Publications
Language: English
Identifier: ISSN: 1050-6519
EISSN: 1552-4574
DOI: 10.1177/1050651997011003007
CODEN: JBTCE9
Source: Education Resources Information Center (ERIC)
ProQuest Central

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